In other words, the goal of a particular page on an Ecommerce site doesn’t have to be converting a visitor into a customer. Some pages have a primary role in the purchase process, e.g.
![google analytics inpage analytics google analytics inpage analytics](https://www.seymourproducts.com/wp-content/uploads/2014/03/stats.png)
Most importantly is to understand the function of each page. “Only 1% of the visitors on my homepage buy my product, how can we get this percentage to 2% or higher?”įirst of all, you need to be realistic in terms of current performance and what wins are possible to gain (in the short run). You can apply these techniques in other Analytics tools as well. This serves as a general introduction to the main topic.Īnd then you will learn in all depth about analyzing product page performance in Google Analytics. And that’s exactly where this new post is about! Table of Contentsįirst, we will dive into goal setting for different content areas on your site. In addition, you can make an aggregated analysis on the product page level. Google Analytics can reveal a lot about individual product performance via Enhanced Ecommerce. But at the same time, a lot of them need to be optimized in many ways. In my experience, some of these pages are a big help in making a purchase decision. At a minimum, you have seen several product pages during your own online shopping journeys.
![google analytics inpage analytics google analytics inpage analytics](https://neilpatel.com/wp-content/uploads/2013/10/new-google-analytics-behavior-menu.png)
You might be the owner of an Ecommerce shop or maybe you are responsible for Ecommerce Marketing and/or Analytics. No doubt that everyone reading this article has a lot of experience in dealing with product pages. In this post you learn several techniques for analyzing product page performance in Google Analytics. You won’t get far if you offer great products, but unconvincing product pages.